“ Methods of supporting sales process” authors Jakub Lewandowski, Jolanta Tkaczyk, Ewa Wytrążek
Supporting customer would not be possible without carefully planned actions aimed at supporting sales. Such activities are divided into direct and indirect ones. Their aim is to provide customer with information on the company`s offer and building trust between company and customer. We have prepared a booklet which will be of great use while improving sales processes. This publication also discusses such concepts like: forms of advertisements, examples of appropriate use of advertisements, basic merchandising objectives, examples of retail space arrangement, types of display, sponsoring as a tool for creating company new image.

The publication discusses the following themes:
- forms of advertisement
- examples of appropriate use of advertisement
- basic merchandising objectives
- examples of the arrangement of retail space
- types of exposition
- sponsoring as a tool of creating new image of company

Contents:
1. Introduction
2. Advertisement
2.1. Advertisement – the art of informing and shaping imagined pictures
2.1.1. Information transfer
2.2. Traditional and new forms of advertisement
2.2.1. TV ads
2.2.2. Radio ads
2.2.3. Press ads
2.2.4. External advertising - outdoor
2.2.5. Direct advertising
2.2.6. On - line advertising
2.3. Co-operation with professionals
2.3.1. Principles of buildings ads
2.4. Advertisement – cost or investment
3. Merchandising
3.1. What is merchandising
3.2. Objectives of merchandising
3.3. Principles of shaping retail space
3.3.1. Promotion displays
3.3.2. Detached displays
3.3.3. Permanent exhibitions
3.3.4 Exhibitions offered by producers
3.4 Methods of arranging products in a shop
3.4.1. Goods categories
3.4.2.Customer in retail space
3.5 Methods for boosting sales
4. Sponsoring
4.1. Sponsoring as a marketing tool
4.1.1. Sponsoring versus communication
4.1.2. Sponsoring versus image of company/brand name/product
4.1.3. Sponsoring versus sales
4.1.4. Sponsoring versus advertising and promotion
4.2. Strategy of sponsoring