“How to sell more – merchandising from behind the counter”

Whether our retail outlet will be visited by customers and whether they purchase anything, depends not only on the location, its external appearance but also on the way of interior arrangement and adequate, noticeable product display….  
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“Effectiveness of display in retail outlets”

Recently, we have observed how much trade has changed along with the customers and his/her habits. The present shopper is more and more demanding and better and better educated. A nicely packed product is no longer enough. First of all, you must not forget about interior furnishing, properly arranged space and well laid - out and arranged product displays..

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“Customers buy more when they feel good in a shop” 

I knew once a retailer who spent lots of money on rearranging his shop. He laid marble floor, hang crystal chandeliers, imported ebony furniture. He was sure he created an interesting and friendly market. And then it turned that people were unwilling to enter his shop as they believed it was horribly expensive – says Jakub Lewandowski, owner of project and coaching company Pasja which also deals with a complex arrangement of retail spaces.
Do small retailers know what a shop should look like to make customer feel good and increase sales?...

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“Under a magnifying glass” - a convenient display

Food products for children are an assortment category whose presence and adequate exposition play a crucial role in attracting large numbers of young parents and what follows, increasing retail outlets` turnout. Category food should be located in places where ...

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“How to sell more – most crucial is not to be scared of risk!”

- What activities must follow after changing the exhibition in the shop so that it could fully use the introduced changes?
- Certainly such activities may include providing the following: products of adequate quality, nice and polite customer service, relevant prices attracting customers and interesting and broad offer of products.
- How to technically carry out such “revolutionary changes”. When is the best time for this, how much time it takes, is it necessary to close the shop?

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"Jak sprzedawać więcej - Obok świeżych"

... W celu zwiększania sprzedaży, jak i optymalizacji powierzchni sprzedażowej zarówno sieci handlowe, jak i pojedyncze jednostki detaliczne skrupulatnie i precyzyjnie planują rozmieszczenie poszczególnych grup asortymentowych.
Jedną z najważniejszych grup towarowych, dzięki której sklepy mają na co dzień duże rzesze klientów są artykuły spożywcze określane mianem "wszystko na śniadanie". Aby produkty te przynosiły właścicielom sklepów satysfakcjonujące obroty i przyciągały dużo klientów, muszą być zlokalizowane...
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“How to sell more – next to fresh products”

.. in order to boost sales and optimize retail space, both shopping networks and individual retail outlets carefully and precisely plan the layout of specific assortment groups

One of the most important product groups, which attracts numerous customers, is food product described as “all for breakfast”. To obtain satisfactory turnout and gain numerous customers they must be located …

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“How to sell more – in a good company”

Recently the market category of fish and tinned and jarred fish products has developed significantly. According to research results more than 2/3 of consumers declare regular purchases of tinned fish. It is a very stable market with permanently growing tendency. This is a significant message for retail outlet owners and managers in terms of displaying and managing this food category. 

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Soon more to come...